Fun-filled Shopping Experience

The Olympian City promotion team won the Gold Award of the Best Promotion Campaign category of the Hong Kong Licensing Award 2017 with the ‘LEGO© Batman Movie @ Olympian City’ campaign. The winner has been selected from over 100 entries by a judging panel of nine respected professionals. According to the judges, ‘Olympian City attracted visitors through creating attractive scenes, character designs and interactive games, as well as launching goods specially designed for the New Year. All these efforts aroused consumers’ interest and achieved a high ROI (return on investment) for the shopping mall’.

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