ISSUE 13 | CORPORATE UPDATES

A Decade of Green Efforts

The Group’s ‘Mission Green’ series started with ‘Mission Green Top’ in 2008, a multifaceted programme combining urban farming, environmental protection, supporting the underprivileged and engaging the broader community.

A 1,000-square-foot rooftop space at Skyline Tower was converted into an urban roof garden to grow seasonal vegetables and fruits. They are cared for by trainees of local NGO Hong Chi Association. Produce is regularly harvested and sold to tenants, with sales proceeds channelled to Hong Chi Association. Tenants and colleagues engage with Hong Chi Association trainees to share gardening experiences and tips. Since the launch, 12 trainees, 130 colleagues and over 3,500 tenants have participated in this meaningful programme.

Ten years on, ‘Mission Green Top’ has blossomed into a series of ‘Mission Green’ activities, making strides in a wide spectrum of areas, from plant adoption, hydroponics, recycling, upcycling to art and green education. The project has been expanded to other properties of the Group, including Hong Kong Gold Coast, Pacific Palisades, Vision City and The Hermitage.

In honour of the 10th anniversary of Mission Green Top, a kick-off ceremony heralding a series of festivities was held. The ceremony was graced by Mr Vincent Liu, JP, Deputy Secretary for the Environment, Environment Bureau, and enthusiastically supported by Hong Chi Association, like-minded partners and tenants.

At the ceremony, the Group announced the launch of ‘Mission Green Academy’, a structured programme to share green knowledge. Green-minded families have been recruited as ‘Mission Green Ambassadors’ to spread the messages to residential areas, workplaces and the broader community. Shortlisted families joined a two-day-one-night camp at Hong Kong Gold Coast Hotel in August 2018, at which they learnt green tips, went on visits and created an upcycled art piece for education and promotion.

‘ “Mission Green Top” helps raise awareness of green living and social inclusion. It epitomises the Group’s efforts – working with our colleagues, partners and customers to make our community a better place. “Mission Green Top” sows the seeds for a more caring and harmonious community. We look forward to many more milestones to come.’

– Mr Sunny Yeung,
Executive Director and Convenor of Sustainability Committee, Sino Group