Nurturing the Next Generation of Writers

Since 2014, Sino Group has collaborated with SCMP Young Post on the Sino Junior Reporter Programme, which empowers aspiring writers with English writing skills.

Form 4 students from local secondary schools and college freshmen who are interested in writing and journalism have been selected based on their applications, and so far 300 budding writers — selected from close to 2,600 applications — have completed the programme.

The programme begins with a workshop, at which the Sino Junior Reporters learn English news writing and interviewing skills from a seasoned journalist; they then go on a cultural tour to conduct research for their stories and interview executives. After the students submitted their articles over the summer break, five winners were chosen, with their work published on and the initiative’s dedicated Facebook page.

In the sixth edition, the aspiring writers were tasked to write about ‘green living’. They toured Hong Kong Gold Coast Hotel and Skyline Tower to learn more about the Group’s green journey. The Sino Junior Reporters appreciated the opportunity to hone their writing skills, and were impressed by what they saw.

Learn more about the Sino Junior Report Programme and read the winning entries on the official Facebook page.

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